About Ron S. LaVine, MBA

Ron S. LaVine, MBA, CEO and Founder of AST, has been in sales and sales management for over 25 years. AST specializes in working with business-to-business salespeople–both inside and outside–who conduct cold calls into the Fortune 1000, Global 2000, and large organizations including local school districts, state schools, universities, hospitals, and local, state, and federal government entities.

“What have I seen as a result of the training you provided? Prospects in my sales funnel I have never seen before. Much better qualifications. Confirmation of business need from businesspeople as well as technical buyers. Confirmation that the value proposition we offer is attractive to the companies who have passed the qualification stage. Salespeople who are confident about what they are doing, excited about their careers, and excited about their financial future.”

(Sales reps trained remotely)

Chuck Weir, Vice President of Sales, H&W Computer Systems, Inc.

“Dear Ron, Thanks again for doing such an excellent job with our training session in June. It was exactly what we needed. The techniques you taught were easy to grasp and worked well for all of our salespeople, regardless of their experience or openness to new ideas. The techniques were practical, they addressed our greatest needs, and it was obvious that they would make a difference. Then, when we all started to put them to work in the practice calls, all I can say is “Wow!” We sold more during the demo calls that we invested in the training. Now that is ROI! Its been about seven weeks since the training and I’ve seen a clear and positive difference in the way we sell and the way we think. I’ve participated in a lot of training in my career, but I’ve never seen a program that impacted performance so directly. The workshop clearly exceeded our expectations.”

Tom Brooksher, President

Our Clients

 Ron S. LaVine, MBA
Ron S. LaVine, MBAFounder

Ron holds Mastering the Art of Cold Calling™ Onsite and Remote Live Cold Call Sales Training Workshops worldwide. Ron has trained thousands of sales reps using live cold calls for clients such as AECOM, Agilent Asia Pacific, Allen Systems Group, Bomgar, Box, CA Technologies, Cognos/IBM, EDS/HP, IBM, Informatica, Industrial Kiln & Dryer Group, Information Builders, Informix/IBM, i-WAY Software, Levi, Ray & Shoup, MeadWestvaco, Micro Focus, nuBridges, Stansteel/Hot Mix Parts and Services, SERENA, TIBCO plus over 100 more organizations and individual salespeople.

Each workshop is designed to deliver practical, time-tested, live cold call training, where participants begin showing results from the very next time they begin to make cold calls. Participants love the “live cold calls” into their own prospects. Ron demonstrates low-pressure, easy-to-learn and use, customer-oriented techniques, ideas and processes or TIPs.